Helping startups begins with walking into their hellfire. If you go in blindly without preparation, you will get burned as well. I don't know how to save people who are hell with others, hell with the market, and hell in their hearts. I just know that if you don't get tired, persevere, have courage, and repeat actions in a better direction, good moments will follow, so I just show this and do it together.
I think that people who have made it a habit to endure without getting tired, to have courage, to repeat actions in a better direction, and to achieve results in long and short periods of time, and for whom this has become a way of life, are entrepreneurs. From this perspective, if you ask deeply what I would do if this were my company now, your sincerity will come out. Only this sincerity is persuasive when calling for change.
These activities require high energy. I always track and manage my performance based on sleep, nutrition, exercise, and key body indicators. I consider myself to be some kind of athlete. Having stamina and routine allows you to think and execute more fully even in chaos.
Even if the place we are in is hell, let us keep walking, making big and small decisions with our sanity. If you grow and look at it that way, it is not hell but a land of opportunity.