- The top 5% make most of the money. "Average" does not sell. Differentiation is essential.
- Install day is where the battle is won. Frictionless signup with SSO, enough onboarding context, and the paywall on the first screen.
- Habitual use and AI apps are strong: health and fitness is a strong category, and AI apps earn roughly twice as much per install.
- Be generous with the trial period. Two to four weeks converts best. Three to seven days leads to faster churn.
- Quality matters more than price. People will buy even at a higher price if the value is clear. Annual subscriptions retain better.
- The No. 1 reason for cancellation is "I don't use it." You have to reawaken users with pushes, rewards, or missions before expiration and before the first renewal.
- Choose your dev stack based on "speed of experimentation." Pick whatever lets the team ship quickly, including React Native.
https://harvest.pub/shared/25f85c99-3f5a-44a2-81d3-3a2d2f8b1039
