My customers are my world. Building what the people I respect need, doing it exceptionally well, and scaling it is one way to live in the world I want. The essence of the business also comes from its customers. If many of your customers are people you simply cannot empathize with, you are ultimately in a line of work that does not fit you. Organizational culture and a founder's style are also expressions of customer tendencies accumulated layer by layer. Whether you are choosing a workplace or starting a company, deciding which customers you want to work with truly matters. Your customers become your world.
LinkedInStartup · Engineering Leadership
Your Customers Become Your World
Choosing which customers to serve shapes the work itself, the organization around it, and ultimately the world you inhabit.