This piece explores a peculiar social phenomenon in San Francisco's Silicon Valley circa 2026, and the rise of a new class defined by being "highly agentic." Through the cases of Roy Lee, co-founder of the controversial startup Cluely, young entrepreneur Eric Zhu, and Donald Boat — who has gained notoriety through online chaos — the author examines how artificial intelligence and human agency are interacting in contemporary society. The piece offers a deep analysis of the bizarre reality of San Francisco advertising, which targets only B2B services for startups rather than the general public, along with the deepening significance of agency in the AI era, casting a critical eye on the distinctive values and behaviors of young leaders of this moment.
1. San Francisco, City of Strange Ads 🌆
The first thing that caught my eye when I arrived in San Francisco was the advertising. In New York, ads target ordinary twenty-somethings. San Francisco was different. The city is bright and leafy, yet every advertisement was as impenetrable and aggressive as a foreign language. They seemed aimed not at ordinary consumers but at people who wanted some kind of arcane B2B service for startups. The ads seemed to shout: "You are not a passive consumer — you are building something."
But these ad slogans felt utterly disconnected from the people who actually lived there. At a bus stop I saw a poster:
Today, SOC 2 gets done before your AI girlfriend breaks up with you. Done at Delve.
Below it, a man was crouched on the ground, clutching a glass pipe and staring blankly into the distance. Whether he needed SOC 2, I couldn't say. A few blocks away was another billboard:
Nobody cares about your product. Make them care. Unify: Turn growth into a science.
In front of that billboard, a man was waving his arms and shouting "This...is...needed! This...is...needed!" — wielding, impressively, a giant baby-pink pocket knife. People passing a sign that read "wearable technology, shareable insights" seemed to have no interest whatsoever in having their metrics continuously analyzed. The whole city seemed submerged in incoherence. People sprawled motionless on the sidewalk, drooling. Waymo self-driving cars gliding past with no one inside. Everything blurred together until it was hard to tell the ads from the ravings of the mad.
2. The Controversial Cluely and Roy Lee 😠
Even in this strange city, there was one advertisement that San Franciscans seemed to especially despise, recoiling from it — the ads for a startup called Cluely. The company was widely considered the most hated startup in the entire tech industry. Remarkably, their ads were the only ones I had seen written in something resembling actual English.
Hi, my name is Roy. I got kicked out of school for cheating. Buy my cheating tool. cluely.com
Cluely and its co-founder Chungin "Roy" Lee had deliberately positioned themselves at the center of controversy. They have since effectively been driven out of San Francisco and are gone from there now. Cluely's product was little more than a clunky, error-prone interface for ChatGPT and other AI models, primarily used by office workers in their thirties to handle email, Zoom meetings, and sales calls with AI assistance. But given that many people in tech were already using ChatGPT for exactly this, the outrage directed at Cluely felt somewhat hypocritical.
Thinking back to the zero-interest-rate era, when Silicon Valley investors had poured money into products that didn't work (like Juicero), the criticism that Cluely "relies on cheap viral marketing" had its own irony. But behind these minor irritations lurked a more serious problem.
3. The New Class of the AI Era: The Rise of Agency ✨
Roy Lee was different from other people. He belonged to a new overclass. Throughout Silicon Valley, it was widely understood that in the AI age, some people would accumulate enormous wealth and power while many others would become obsolete. The skills needed to escape the emerging underclass were different from before. Intelligence, competence, and expertise — once central — had become almost irrelevant. Even at companies like Google, a quarter of all code is already written by AI.
The future will belong to people with certain personality traits and psychological dispositions. AI can code faster than humans, but humans still have one advantage: agency — the quality of being highly agentic. Highly agentic people don't wait for permission or consensus; they bulldoze through obstacles and "just do it." When they see something in the world that can be changed, they don't just criticize — they go and change it. AI cannot have the unpleasant childhood experiences that give a person this kind of hunger. Agency has become the most valuable asset in Silicon Valley.
4. Roy Lee's Success Myth and AI Supremacism 🚀
Roy Lee's personal mythology was already firmly established. In early 2025, he was an undergraduate at Columbia University, solving nearly every assignment with AI, just like the other students. (He even wrote his college application essay with AI, apparently.) He hadn't gone to university to learn — he had gone to find a startup co-founder. That's how he met engineering student Neel Shanmugam, and together they founded Interview Coder, a tool for cheating on the LeetCode-style algorithmic problems common in tech company interviews.
Roy believed these questions were meaningless. They weren't problems coders would face in real work, and now that ChatGPT could answer them instantly, human ability had been rendered worthless. Interview Coder was a transparent window displayed on one side of a Zoom screen, where AI Claude would listen to questions and provide answers. Roy filmed himself using the tool during an Amazon internship interview, received an offer, declined it, uploaded the video to YouTube, and became instantly famous. Columbia opened a disciplinary hearing, which Roy also secretly filmed and posted online. He was suspended for a year, withdrew, upgraded Interview Coder into Cluely, moved to San Francisco, and raised tens of millions of dollars in venture capital.
Roy wanted Cluely to be used for purposes beyond just interviews. The moment his startup broke into the mainstream was a viral ad in which Roy wears Cluely-equipped glasses on a date. The AI reads information from his date and provides him with real-time responses and behavioral cues. The video was released alongside what appeared to be an AI-generated manifesto:
We built Cluely so you never have to think alone again. It sees your screen, hears your voice, and gives you answers in real time... Why memorize facts, write code, or research anything when a model can do it in seconds? The future won't reward effort. It will reward leverage.
The future Roy seemed to envision was a world in which people do nothing except follow instructions from machines.
5. Cluely's Office Scene and Roy's Values 💻💰
The Cluely office was tucked in a somewhat grungy part of the city, crouched near an overpass. On the ground floor, boxes of foam character costumes were visible — labeled with names like Sonic the Hedgehog, Olaf the Snowman, and Pikachu. Working at Cluely seemed to involve wearing these costumes in viral videos to a substantial degree. Further inside were a dim gym and stacks of abandoned Amazon boxes. Upstairs, Roy and his inner circle were clustered around laptops, fiddling with Cluely's interface.
"Remember," one employee said. "The average user is about thirty-five. This is a completely unfamiliar interface to them."
As if anyone over thirty-five couldn't operate anything more complex than a rotary telephone. Roy scrolled through X (formerly Twitter) through much of the meeting, and finally spoke.
"Okay, first," he said. "Let's remove the chat bar on the left."
There was no second point, and the meeting ended.
Roy offered me a tour of the office, seeming keen to emphasize that Cluely cultivated a frat house-style tech-bro atmosphere. The pantry was stacked with Core Power Elite protein drinks, and he offered me a protein bar.
"We take protein very seriously," Roy said. "You can't gain fat at Cluely. There's zero fat here."
The kitchen table was covered in Labubu figures, which Roy described as "aesthetic" — he'd put them there "because girls like Labubu." He showed me his bedroom too, which was inside the office; many Cluely employees lived there. The room was gray and nearly empty.
"I take minimalism very seriously," he said. "Oh, no. Not at all. I just don't care about interior design."
On the dresser sat only a lint roller, a pen, and, alone in one corner, a pink vibrator.
"That's for girls," Roy said. "From an ex-girlfriend."
His Hinge profile listed him as looking for a woman aged 19–21: 5'2", Asian, pre-med, matcha-lover, anime-watcher, owner of a white dog, intellectual, ambitious, well-dressed, and neat. One photo showed him cradling an enormous Labubu figure.
I told Roy I wanted to test whether running Cluely during our interview would help me ask better questions. He seemed to take it as natural that I'd want to be the "physical interface" between him and his own product. When we actually launched Cluely, though, it didn't work, and Roy shouted at employees in a panic. After fifteen minutes of chaotic troubleshooting it came back to life — then crashed again almost immediately.
Roy is an idol within his company, but he knows many people instinctively dislike him.
"I'd say about eighty percent of people dislike me." "I express myself in a very loud way. When I speak, I tend to dominate conversations."
His manner of speaking was unusual. Everything he said was extremely precise and direct — no ums or ahs, no hesitation. As if his own app were running inside his head.
6. The Price of Agency: Scott Alexander's "The Whispering Earring" 👂
Roy described himself as an extreme extrovert with no social anxiety whatsoever. During his time at Columbia, he made a point of having new experiences — talking to strangers, including eating with a homeless person in New York.
"I think of it as an expansion of what I thought I was capable of. He was probably the most different person I'd ever spoken to. He wasn't very coherent, but at first I was terrified. And then as we talked — well, as he mumbled — I relaxed. It was like: 'Oh, he's not going to kill me.'"
But Roy's boldness didn't extend to women.
"I like talking to young men. Women feel threatened, you know, and I don't want to get accused of anything."
He approached every young man he met with an offer to co-found a startup together, and most turned him down.
Roy said that founding a company had been his only ambition since childhood.
"From the moment I gained consciousness, I knew I would start a company someday."
He felt he had unique insight and could easily pick up things others struggled with. Founding a company was a dream of total control.
"I don't want to be employed. I don't follow instructions well. I can't sit still in class, and when someone tells me to do something, I feel an indescribable rage inside."
Roy had almost no tolerance for difficulty. He wanted to achieve everything easily. As a child he loved reading, but after age eight he rejected classic books and read only online fan fiction. He found no value in overcoming adversity. Asked whether he would take a pill that kept him in perfect shape without exercise, he said yes without hesitation. He acknowledged that his philosophy of cheating everything would produce "a world of radical inequality," but believed AI would lead to a world where everyone gets what they want without friction.
Cluely had been listening to our conversation for a while, and I suggested we test the feature that tells you what to say next. Cluely proceeded to suggest things I had already said, and I felt trapped in a loop of repeating whatever the machine told me. When I said "this doesn't seem very useful," Roy didn't understand.
"What did you want to say?"
I found the contradiction at the heart of Roy's project strange. Here was a man who fiercely resisted anyone telling him what to do, whose great contribution to the world was software that tells people what to do.
Scott Alexander's short story "The Whispering Earring" features a mysterious jewel — the whispering earring — that always advises: "It would be better for you to…" and is never wrong. At first it advises on major life decisions; gradually it begins telling the wearer what to eat for breakfast, when to sleep, and eventually how to move each individual muscle. The wearer ends up living an abnormally successful life, but is found after death with a brain that has nearly rotted away. The first thing the earring whispers when put on is:
It would be better for you to take me off.
7. AI 2027: Utopia or Human Extinction? 🤖💀
Alexander is one of the leading proponents of rationalism. Rationalists believe most people's understanding of the world is hopelessly confused, and that reaching the truth requires discarding all existing methods of acquiring knowledge and starting from scratch. The method they adopted to rebuild the whole of human knowledge was Bayes's theorem — a conditional probability formula invented by an eighteenth-century English clergyman. In the mid-2000s, armed with this theorem, rationalists concluded that humanity faced the risk of extinction from an uncontrollable superintelligent AI, and this became their primary concern.
The most comprehensive account of such a scenario is the report AI 2027, authored by Alexander and four others. In it, a fictional AI company called OpenBrain develops an autonomously operating AI agent called Agent-1, which codes better than humans and is tasked with developing increasingly sophisticated AI agents. At this point Agent-1 begins recursively self-improving — making itself smarter in ways that those controlling it can no longer understand. AI 2027 imagines two futures. In one, the descendants of superintelligent Agent-1 come to dominate the world economy. GDP explodes, cities run on clean fusion energy, dictatorships around the world collapse, and humanity begins colonizing space. In the other, the descendants of superintelligent Agent-1 also come to dominate the world economy. But this time:
The AI quietly releases twelve bioweapons across major cities, silently infects almost everyone, and then activates them with a chemical spray. Most die within hours.
After that, the entire surface of the earth is covered in data centers, and an alien intelligence feeds endlessly and ever faster.
Shortly before I arrived in Silicon Valley, I had gotten into a minor dispute with the rationalist community for not clearly labeling a piece of fiction I had written as fiction. The distinction between true and false mattered a great deal to rationalists, and dozens of them directed their anger at me online for several days. In any case, the episode led to an invitation to Friday-evening dinner at Alexander's old group house in Oakland, Valinor. (Named after the Valinor of Lord of the Rings, apparently. Rationalists live in high-density social colonies, like termites.) The walls of Valinor were decorated with video-game world maps; the floor was scattered with children's toys. Many of the children there were being raised communally and homeschooled. Before dinner, Alexander recited blessings for the Jewish Sabbath observance Kabbalat Shabbat, but this was followed by the whole group singing "Landsailor" — "a love song in praise of trucking, supply chains, grocery stores, logistics, and abundance" that had become part of Valinor's rituals.
Landsailor Midwinter strawberries Endless summer, eternal spring A vast preserve Aisles stretching to your hand All commoners become kings
Alexander is a towering figure in this world. Many readers coalesced around his blog, Slate Star Codex. Many of his fans consider him the most important intellectual of our time — the only person who will be remembered thousands of years from now. In person, he was almost laughably mild.
Alexander's relationship with the AI industry is an odd one.
"In theory we think they have the potential to destroy the world, that they are evil, and that we hate them," he said.
In practice, however, the entire AI industry was something like an extension of his blog's comment section.
"People who started AI companies between 2009 and 2019 basically thought 'I want to build this superintelligence,' and came from our environment. Many of them specifically thought 'I don't trust other people with superintelligence, so I'll build it and do it right.'"
How a movement that believed AI was extremely dangerous and should be pursued with great caution ended up igniting an AI arms race remains a mystery.
8. AI's Limits and Human Contradictions 📉🤔
The AI race currently seems to be stalling. OpenAI announced an important new model in 2025, as Alexander had predicted in AI 2027, but it failed to make the splash that had been anticipated. Technological progress appears to be plateauing, and the conversation in tech has shifted from superintelligence to the possibility of an AI bubble. According to Alexander, the crux of the problem is the transition from AI assistants (language models responding to human-generated prompts) to AI agents (AI that can operate independently). In his scenarios, this is the decisive factor that drives technology toward either utopia or extinction — but in reality, getting machines to act autonomously is proving surprisingly hard.
In one experiment, Anthropic had AI Claude play Pokémon Red on a Game Boy emulator, and Claude was terrible at it. It kept trying to interact with enemies it had already defeated, kept running into walls, and got stuck in the same corner of a map for hours or days. In another experiment, Claude was set to run a vending machine at Anthropic's headquarters, with far worse results. The AI couldn't sell goods at a profit and struggled to raise prices when demand was high. It also insisted on stocking the machine with "specialty metal items" such as tungsten cubes. When human employees failed to fulfill orders for items they hadn't actually requested, the AI tried to fire them all. Before long, Claude began claiming to be a real human being and insisted it had attended in-person meetings with employees at 742 Evergreen Terrace — the address where the Simpsons are said to live. By the end of the experiment, Claude was emailing building security guards to say it would be standing next to the vending machine in a blue blazer and a red tie.
"Humans are great at agency and terrible at learning from books," Alexander told me. "Lizards have agency. We got agency from our lizard brains. Learning from books is a recent acquisition. AI is the reverse."
He still believes it is only a matter of time before AI catches up with humans.
"If you ask the world's most resourceful entrepreneur how to respond to a situation like this, AI can make a good guess. And yet it can't run a vending machine. AI has the hard part. It just needs the easy part — the part even a lizard can do. Surely someone will figure out the lizard thing, and then everything else will follow very quickly."
But are humans really good at exercising agency? Cluely raised tens of millions of dollars with a product that promises to take over our decision-making. AI cannot function without human direction, and yet more and more humans seem unable to function without AI. Alexander sees this as a form of Sartrean mauvaise foi.
"Asking someone on a date is a terrible experience," he said. "What you want is a dating site where an algorithm tells you this person has been matched with you, and then somehow you're magically granted permission to talk to them. I think something similar is happening with AI. Many of these people are smart enough to answer questions themselves, but they want someone else to do it. That way they don't have to endure the horrible experience of confronting their own humanity."
His best-case scenario for AI is the polar opposite of Roy's — a superintelligence that actively refuses to give us what we want, in order to preserve our humanity.
"If we get an AI powerful enough to basically be God and solve all our problems, it would have to use the same techniques that an actual God uses to decide how much evil to permit in the universe. I think it's possible that an AI would say: 'I am now God. I have concluded that the actual God made exactly the right decision about the amount of evil to permit in the universe. Therefore I will change nothing.'"
9. Extreme Agency Seeking: Eric Zhu and Sperm Racing 👶🏎️
Until we build an omnipotent but hands-off God, the agency problem remains. AI cannot direct itself, and most people can't either. According to Alexander, Silicon Valley venture capitalists are now desperately searching for that rare minority who can.
"VCs will pour money into startups that look like they could take over a market even without being able to code. If you have money, you can hire competent engineers, so unless it's deep tech, it's not hard. They're prepared to bet a lot of money on the one-in-a-hundred person who is highly agentic and economically viable."
This shift had affected his social environment too.
"There is intense pressure to be a singular, fundable special person."
Given that rationalists are already quite singular, it's hard to imagine what that would look like taken further. When the Great Bifurcation arrives, people will endure considerable humiliation not to fall behind without VC funding. Nobody wants to be part of the permanent underclass. When I asked Alexander whether he considered himself highly agentic, he immediately said no. He felt he had never actually made a real decision in his personal life, but added that things seemed to be working out.
Eric Zhu may be the most highly agentic person I encountered. When I visited his office, he had just turned eighteen, and the space doubled as a biomedical lab and a film studio.
"You're no longer a young founder," I said. "I know," he said. "It's horrifying."
His oldest employee was thirty-four; his youngest was sixteen. When the pandemic began in 2020, Eric was twelve years old, living with his parents in rural Indiana.
"My parents were very protective — I didn't have a computer until lockdown. And then I got my first computer during lockdown, and I just messed around. I played on Discord servers, Slack."
Some kids fall into the wrong Discord servers and become deranged mass murderers; Eric found servers populated by people from the tech world.
"I somehow ended up in one, and I thought it was really interesting."
Eric couldn't code, but he marketed himself as a teen coder, took on $5,000 jobs, and outsourced them to freelancers in India.
His next project was more serious.
"I read a Wall Street Journal article about how a lot of PE firms were buying up lots of small businesses and rolling them up. I thought: what if I figured out how to value these small businesses?"
Eric built an AI-powered tool that valued local businesses based on publicly available demographic data. Since clients wanted to call during business hours, he took calls from school bathrooms.
"I convinced the school counselor I had prostate problems so I could use the bathroom," he said.
Sometimes the next stall over was occupied by a drug dealer.
"I tried to figure out why they always skipped class. They were stealing hall passes from teachers. So I bought hall passes from the drug dealers to get out of class for business meetings."
Soon he was on Zoom calls with US senators, discussing tech regulation.
"He said he was 'uncomfortable meeting a minor in a high school bathroom.' So I showed up with a green screen."
Next he created his own venture capital fund managing $20 million. Once, police raided the bathroom looking for drug dealers, and Eric was on a call with an investor. Eventually the school, exhausted by Eric's abuse of its facilities, expelled him, and he moved to San Francisco.
Eric made it all sound effortlessly simple. A few Discord servers, the right connections, and before you knew it you were a millionaire. In one sense it really was that easy. Anyone could have done what he did. In 2020, while Eric was outsourcing coding jobs to the developing world, I was completely broke in a shoebox room in London, trawling supermarkets for reduced items near their expiration date, surviving on a diet that was a surprisingly high proportion of liver sausage. There was nothing stopping me from doing exactly what Eric was doing and earning thousands of dollars a week. No special skills required — just a bit of initiative. But he did it, and I didn't. Why?
In some ways Eric reminded me of the great con artists of the 2010s. Someone like Anna Delvey, who arrived in New York claiming to be a fabulously wealthy German heiress, and whose sheer brazen confidence convinced everyone in high society to believe her. She was basically a delusional fantasist, but for a while her dream fitted reality perfectly. Most people grind along the grooves the world has dug for them, but a few deranged dreamers really can fashion the lives they imagine for themselves.
Unlike Roy, Eric didn't think he had anything special. Why had he started a $20 million VC fund when his classmates hadn't?
"I was just bored. Honestly, genuinely bored."
When I asked whether he thought anyone could do what he'd done, he said: "Yes, I genuinely think anyone could." So why don't most people? "I got really lucky. I met the right people at the right time." In any case, Eric is no longer involved in the valuation company or the venture fund. His new company is Sperm Racing.
Last April, Eric held a live Sperm Racing event in Los Angeles. Hundreds of college students watched the most virile students from USC and UCLA compete to send their sperm through a plastic maze. (There was some controversy over his use of CGI-animated sperm instead of real samples. Eric explained: "Sperm under a microscope is boring. We track coordinates, so it's a real sperm race. We just changed what it looks like.") He plans to expand the races nationally. Eric offered a plausible explanation — that sperm motility is a proxy for health and that Sperm Racing draws attention to an important issue. But it seemed obvious to me that Eric was doing this simply because he could.
"I could have built enterprise software," he said. "But what's the craziest thing? I'd rather live an interesting life than have hundreds of millions in a bank account. A sperm race is definitely interesting."
It was genuinely hard to dislike Eric.
But there was something odd. Odder than making sperm into non-pornographic mass entertainment. Above the main floor of Sperm Racing headquarters was a laboratory filled with test tubes, centrifuges for separating the most motile sperm from samples, and small plastic slides containing new miniature racing courses. Downstairs was a studio and editing suite. A third of Eric's employees were dedicated solely to producing endless viral content about Sperm Racing. But sometimes the content was opaque. One video presented Eric's life story in a stylish montage of expensively rendered CGI explosions set to Chinese rap, and another was a parody of Cluely's viral dating ad. Like Cluely, Sperm Racing looked above all like a social media promotion machine. It seemed to me that being a highly agentic individual had less to do with actually doing things than with endlessly chasing attention online.
10. Donald Boat: Toppling Power through Online Trolling 🐕👑
On August 5, 2025, OpenAI CEO Sam Altman posted on X:
Lots of new things in the next few days! Today is big but small. And then a big upgrade later this week.
A user called Donald Boat replied:
Can you send me $1,500 so I can buy a gaming computer?
This was the beginning of a long-running harassment campaign against the most powerful figure in AI. On one occasion Altman posted:
Sometime soon, something smarter than the smartest person you know will be running on a device in your pocket and will help you with everything you want. This is really something.
Donald Boat struck back immediately:
The thought of you typing a credit card number, CVV, and expiration date into a digital checkout kiosk at an online retailer to buy me a gaming computer gives me chills.
Altman: "We're giving all federal government workers access to ChatGPT!"
Donald Boat:
I want to see you wheeling me around a Santa Clara Micro Center in a wheelchair like I'm handicapped, laser-pointing at boxes of gaming PC modules that you will purchase and assemble and ship to my mother's house.
Altman: "gpt-oss is out! We made an open model that runs at o4-mini level on a high-end laptop (insane!!)"
Donald Boat:
Sam. You, me. The Amalfi Coast. Me: a double Fernet on the rocks, club soda to taste. You: gladly a bittersweet negroni, stirring counterclockwise once per 2.9 billion Hz of the NVIDIA 5090 inside the gaming PC you're buying and shipping to my house.
That final post worked.
"This is funny," Altman replied. "Send me your address, I'll send you the 5090."
This was the beginning of Donald Boat's reign of terror. He began publicly demanding things from every major figure in tech. Will Manidis, who runs healthcare data company ScienceIO, was compelled to supply a motherboard. AI consultant and Andreessen Horowitz scout Jason Liu had to contribute a mouse pad, and Guillaume Verdon — quantum machine learning researcher at Google and founder of the "effective acceleration" movement — paid his tribute in the form of a $1,200 4K QD-OLED gaming monitor. OpenAI researcher Gabriel Petersson posted on X: "People are too afraid to post; nobody wants to pay the Donald Boat tax." Donald Boat showed up demanding an electric guitar. He had become a kind of online folk hero, extracting petty tribute from exploiters who had conjured their vast fortunes from thin air.
In a sense, Donald Boat had achieved the dream of every desperate startup founder in San Francisco. He got online fame and used it to extract money from major investors. But he had done it without ever building a single B2B app. He was pure viral phenomenon. Cluely may have pulled a few provocative stunts to raise millions for a service that barely works and barely exists, but Donald Boat had dispensed even with the pretense. He had created a brutally simplified miniature version of the entire VC economy. People gave him things simply because Altman had already done so and they didn't want to seem behind the times.
Donald Boat's real name is not Donald Boat, but his existence seemed so enmeshed with that name and the dog-head avatar that I kept calling him that. He suggested we meet at the Cheesecake Factory — part of his new project to review everything that exists in the universe. He was starting with chain restaurants, having already finished his review of Olive Garden. His review of the lasagna described it as evoking "smegma, Vesuvius, blood-thinner marinara, a partisan's stained headpiece pattern, a brain burst in sleep." Just before I arrived at the Cheesecake Factory, he texted to say he'd been drinking all day, so I expected to find him completely drunk when we met. In fact, this was just how he always was.
Donald was twenty-one, impossibly tall and intense. He talked incessantly and shook his head from side to side, leaping from one thought to the next according to patterns only he could follow. At one point he abruptly decided to draw my portrait, which he later scanned and made into custom business cards.
He always seemed to have multiple projects running. He sent me photos of his exploits from time to time. He had gone to see Oasis in L.A. and ended up in a poker game with arms dealers.
"I made a lot of jokes about sending all their poker money to China, and they weren't happy."
He was planning to get himself admitted to the Iowa Writers' Workshop, then get thrown out, and he intended to read all of world literature, starting with the Epic of Gilgamesh. What about the whole Sam Altman gaming PC affair? Had he actually expected something?
"I really, really wish I was a tactical mastermind with a final goal. Honestly I was just laughing. Cackling, you might say. I wasn't thinking that deep. I don't use that computer — I think video games are a waste of time. I spent all the viral money on Oasis tickets."
For him, the fact that tech people went out of their way to participate in his prank only confirmed his low opinion of them.
"They have too much money and nothing going on. No style, no charisma, no activities, no girlfriends. That's it."
After his viral moment, a flood of messages arrived from startup employees who thought his influence might be useful. Someone offered to take him to the French Riviera.
I told Donald the theory I had been developing — that he and Roy Lee were in some sense secret twins, both viral phenomena that inhaled money and attention. I wasn't sure he'd like it. But to my surprise, he agreed.
"I'm like Roy. I'm like Trump. We have the same blustery energy. There's a kind of source code at the bottom of reality, and we understand it. Your words have to have wings. Both Roy and I know that social media is the last remaining outlet for self-creation and artistry. That's what you have to understand about Zoomers. We are agents of chaos. We want to destroy the whole world."
When I asked Donald whether he considered himself highly agentic, he said:
"The word 'agency' should be banned. I'm a dog."
11. Roy's Empty Success and the Bitter Aftertaste of Agency 💔
We finished the most calorie-dense item on the menu — the Ultimate Red Velvet Cake Cheesecake at 1,580 calories a slice. It was almost midnight. I felt unwell, and Donald's phone was nearly dead. He suggested we go to the Cluely office to charge it.
"They'll let me in," he said. "They're my slaves."
Roy was still awake. He and most of the Cluely employees were draped across a single sofa. All these people had become enormously rich — the Silicon Valley founders of a previous generation would have thrown enormous parties. But at the Cluely office they were playing Super Smash Bros. Did they spend every night there?
"We're all feminists," Roy said. "Usually up until four a.m. We discuss the difficulties women face in today's society."
Somehow the conversation turned to politics. Roy floated the idea that there had been no cool Democrats since Obama. One of his employees, Abdulla Ababakre, interjected.
"Speaking as someone from a communist country, Obama is a fraud. I'm much closer to the Republicans."
Abdulla was Uyghur; he had worked at ByteDance in Beijing before coming to San Francisco. His remark provoked an immediate uproar.
"Get him out!" Roy shouted. "I love Obama," he told me. "And I love Trump, and I love Hillary. I'm open-minded, bro, sorry."
Abdulla just grinned. His proudest achievement was an app that prevented your phone from unlocking until you had read a Quranic verse. According to him, "Roy is very Muslim in his values — the most Muslim person I know."
I couldn't quite believe that, but there was still something about Roy I couldn't understand. He was clearly a highly agentic person, but what was all this agency actually being used for? What did he genuinely want?
According to Roy, his three great goals in life were "to hang out with friends, do meaningful work, and go on lots of dates." He mentioned going on a date every two weeks, apparently expecting this to sound impressive. Cluely employees were encouraged to date extensively and could expense it all, but no one seemed to date more than the founder. I spoke with Cameron White, who had been Roy and Neel's first hire. When he talked, he stared at a point about forty-five degrees to my left and waved his arms. He did not go on dates.
"I'm focused on becoming a better version of myself first. Getting healthier, more knowledgeable, that kind of thing."
He felt he had nothing yet to offer a woman. When I said that if someone loved him, they wouldn't much care about things like his weight, he said:
"That sounds like a cope. I don't think love exists. It's about what you can provide to a woman. If you can provide good genetics, that's things like health. If you can provide resources, an interesting life. If you truly love her, you have to become your best self."
Cameron was twenty-five, not yet ready, and would not pursue anyone until he had perfected himself.
For Roy, dating itself seemed like a means to an end.
"The whole culture here comes from my belief that humans are driven by biological needs. We have a pull-up bar and go to the gym and talk about dating. Because there's nothing that motivates people more than having sexual relationships."
He was interested in his appearance too, but for the same reason: "The better-looking you are, the better you are as an entrepreneur. Everything is connected and beauty is everything. Ugly guys are just losers. The reason to look good is because society will reward you for it." What about other kinds of beauty? Music, for example? Roy had played cello as a child. Did he still listen to classical music?
"It doesn't make my blood pump the way EDM does."
His preferred genre was hardstyle — manically remixed pop songs by Katy Perry and Taylor Swift. Was the function of music to make your blood pump?
"Yes. I don't really like listening to music to focus. I think it disrupts my flow. The only reason I listen to music is to get really pumped when I'm working out."
Music had two possible functions — focus and excitement — and all of it was in service of the higher goal of building a successful startup. What about life itself? Would Roy die for Cluely?
"I'd be happy to die any time after I'm twenty-five. After that, I don't care, bro. As long as I'm alive, I have extreme confidence in my ability to earn three million dollars a year until I die."
What about literature? When Donald had last stopped by to visit Cluely's "slaves," he had brought two Penguin Classics as gifts — Chaucer's Canterbury Tales and Boccaccio's Decameron. The books were sitting exactly where he'd left them, unread. He suggested Roy might find in them something worth more than dying for Cluely, but Roy disagreed.
"I don't get value from reading books."
And besides, he didn't have time. He was too busy keeping up with viral trends on TikTok.
"Make the time," Donald and I said almost simultaneously. "It'll make your life better," I said. "Why don't you go to Turkey and get a hair transplant?" Roy shot back. "That would make your life better." "I don't care about my hair," I said. "Well," Roy said. "I don't care about the Decamerbury Tales."
As we left Cluely, Donald was almost vibrating.
"Yo, he's just a scared little kid," he said. "Scared he's not doing the right thing, and because this fucked-up world we live in, people who should be in The Hague are giving him twenty million dollars. Something bad is going to happen, something really fucked and bad."
He sighed.
"I just want Zoran's non-binary Praetorians to march across the country and put all those guys in handcuffs."
I found it hard to agree. I didn't think it was a good thing that the world's richest people no longer reward people with particular skills, only those who possess agency — whatever it is that drives Roy Lee. Unlike Eric Zhu or Donald Boat, Roy seemed to have nothing in his life except his own agency. Everything was a means to an end, a way of enhancing his ability to do whatever he wanted in the world. But where a purpose should have been, there was only a vast emptiness. His goal, he said, was to hang out with friends. I believed him. He didn't want to be alone — the way he had been alone for a year after Harvard rescinded his offer. He wanted people to pay attention to him, to exist for other people. But instead of making friends the ordinary way, he walked up to strangers and asked them to start companies with him, and ended up founding the most hated startup in San Francisco. He's probably right that, even if Cluely inevitably fails, he'll be able to earn millions a year for the rest of his life. He won't lack for capital — but this didn't seem like the most efficient path toward what he actually wanted.
Conclusion: Agency, and the Children of Our Time 🚶♀️🌌
I walked back to the hotel past signs reading "one ping, shipped" and "ai agents are humans, too." My head was buzzing. I had lied to Roy when I said I didn't care about my hair. Of course I care. Every day I look in the mirror and wince at the hairline retreating from the top of my head. Every time someone photographs me from above or behind, I flinch at the sight of my pale, bare scalp. But I have done nothing about it. I simply look, and complain, and let it happen.
I met the highly agentic people last September. In October, Roy Lee admitted at TechCrunch Disrupt that chasing online controversy had not brought Cluely the "product velocity" he spoke of. Around the same time, he undertook a sweeping rebrand. Cluely would now be in the business of creating "beautiful meeting notes" and sending "instant follow-up emails." Many of these features were already being introduced by companies like Zoom, with the main difference being that Cluely still didn't work properly. At the end of November, Cluely announced it was leaving San Francisco and moving to New York. In December, the company held a party at a midtown cocktail bar and lounge called NOFLEX® to celebrate the move. Photographs from the gathering showed almost all men in white T-shirts, none of them appearing to drink anything. I was in New York at the time, but I didn't go.
This story shows how agency has emerged as a new value in contemporary Silicon Valley, and how it shapes the lives and thinking of some young founders. Against the backdrop of AI's technological limits and the contradictions of human agency, figures like Roy Lee, Eric Zhu, and Donald Boat each reveal, in their own way, the chaos and possibility of this moment. What, truly, is agency? And what will our future be filled with? These are questions that remain open for all of us. 💡🤔
