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"Truly great mass-market consumer experiences always begin at the high end. Look at the world's best premium experiences enjoyed by people with unlimited resources, then use technology to make them available to everyone."
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"Do not assume that the experience you have in everyday life today is the best possible one. Assume that an ultra-premium version you do not know about exists somewhere, and investigate what heads of state or ultra-high-net-worth individuals enjoy."
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"Early Uber did not invent chauffeured black cars. It simply reconfigured an expensive, hard-to-access service that already existed for a tiny minority, making it available to anyone with one tap in an app."
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"Do not use AI as a 'cost-cutting chatbot' that imitates a person at 95%. People are not moved by unpleasant machine responses. The goal is not to save money; unlimited personalization should make the experience 100 times better in ways that were impossible before."
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"If I am clicking around on Amazon, several things have already gone wrong. A truly premium experience removes the burden of managing your home and daily life altogether—like staying at a Four Seasons hotel, where the household goods you need are already within reach."
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"Choosing what to eat in a delivery app and having a private chef prepare meals around your health and tastes are worlds apart. The opportunity for food AI lies beyond simple delivery, in a personalized meal experience that eliminates decision fatigue."
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"Great consumer products turn luxury into a universal right. Assume that someone, somewhere, is already solving your everyday problem in a way that is 100 times better. Find that difference and use technology to bring it to everyone."
https://harvest.pub/shared/52a18617-2ad1-4d87-8a98-ee2441b30691