This piece shows how marketing skills built on Claude Code by Corey Haines can replace $120K worth of marketing agency work. Drawing on a decade of marketing experience, Corey turned a range of marketing processes into AI skills that demonstrate remarkable efficiency across website optimization, SEO, email sequences, and more. These skills act as powerful tools that let AI perform in seconds what a professional marketing agency would otherwise do. 🚀
1. Turning Agency Know-How into AI Skills 💡
Andrew Warner recently interviewed Corey Haines to show how Anthropic's Claude Code can replace a marketing agency in an impressively simple yet effective way. Corey is the founder of Conversion Factory — a firm that helped startups like Baremetrics and SavvyCal grow — and he converted more than a decade of carefully refined agency Standard Operating Procedures (SOPs) into AI skills. These skills have been published on GitHub for anyone to use. 🤩
Corey used his own SetupClaw website — an installation service for OpenClaw — as a live example of how these marketing skills improve a site. SetupClaw currently exists in a very basic form, so let's take a closer look at the magic Corey's marketing skills can work on it. ✨
2. Improving a Website with Compelling Copy and Clear CTAs ✍️
The first skill applied to Claude is the copywriting skill. It does the following:
- Writes high-converting, conversion-focused copy
- Improves CTA (Call-To-Action) language (e.g., recommends "Start Free Trial" instead of "Submit" or "Learn More")
- Uses the actual language of the customer
SetupClaw's original CTAs included "Join the Waitlist," "Book a Meeting," and "Pay Now" — too many options that created confusion.
<br><br>"Join the waitlist, book a meeting, pay now… there are just too many."
After applying the copywriting skill just once, the CTA was consolidated clearly to "Book a Meeting," and the headline became far more concise and persuasive.
With a single prompt, AI used consumer psychology to craft a clearer, more powerful message. Pretty remarkable, right?
3. Generating Hundreds of Pages and Driving Traffic with Programmatic SEO 📈
Next is the programmatic SEO skill. It handles:
- Suggesting which pages to create
- Writing and building every one of those pages
- Driving traffic through high search rankings
An interesting fact: one of the reasons Zapier achieved early success was its smart use of programmatic SEO. Zapier created an enormous number of individual web pages — one for every app pair they connected.
Building these pages manually is a painful, time-consuming process, but the programmatic SEO skill automates the entire workflow. For SetupClaw, leveraging the fact that OpenClaw can connect to many different tools, the skill automatically generated pages such as:
- How to connect OpenClaw to HubSpot
- How to connect OpenClaw to Google Calendar
- How to connect OpenClaw to Gmail
- And so on
Of course, all these pages are crafted for high search rankings, and each includes a clear CTA like "Book a Meeting." Going further, the skill can also create persona-specific pages such as:
- How founders use OpenClaw
- How sales managers use OpenClaw
- How CEOs use OpenClaw
- And so on
All of this content creation and page building from a single skill — the efficiency is staggering. 😲
4. Converting Prospects into Customers with Automated Email Sequences 📧
The third skill is the email sequence skill. Its key capabilities include:
- Writing complete email sequences — welcome, nurture, and closing emails
- Ensuring each email has a single goal and a single CTA (no rambling)
- Setting trigger and exit conditions (e.g., stop sending sales emails once a customer buys!)
For SetupClaw, the skill created a six-step onboarding email sequence designed to guide subscribers toward booking a meeting. The particularly clever part: subscribers are removed from the sequence the moment they book, so they're never pestered about something they've already done.
Claude completed all of this in an instant during the conversation — like having an experienced marketer sitting next to you, building out an email marketing strategy in real time. 🚀
5. Resolving Technical Website Issues with an SEO Audit 🛠️
The last skill covered is the SEO audit skill. It plays an important role by:
- Checking every page for missing meta titles, descriptions, and other elements
- Catching critical items that busy founders easily overlook — like the
robots.txtfile - Going beyond reporting problems to actually fixing them
Corey put it this way:
<br><br>"This is the kind of work that WordPress agencies used to charge clients tens of thousands of dollars for. Now it's done in 60 seconds."
Remarkable. Technical SEO issues typically require a lot of expert attention and cost a great deal, yet AI can handle them this quickly and accurately — saving enormous amounts of time and money.
6. Corey Haines's Extensive Marketing Skills Collection 📚
Corey has released a large collection of marketing skills on GitHub. Here are some of the key skills in the lineup:
ab-test-setup— Set up and run A/B testsanalytics-tracking— Install event tracking and attributioncompetitor-alternatives— Build "vs" and alternative pagescontent-strategy— Plan content creationcopy-editing— Polish and strengthen existing copycopywriting— Write conversion-focused page copyemail-sequence— Build automated email flowsform-cro— Optimize forms for better conversionsfree-tool-strategy— Build free tools to attract userslaunch-strategy— Plan product launchesmarketing-ideas— Brainstorm marketing strategiesmarketing-psychology— Apply behavioral psychology to marketingonboarding-cro— Improve new user onboardingpage-cro— Optimize landing pages for conversionspaid-ads— Manage Google, Meta, and LinkedIn adspaywall-upgrade-cro— Convert free users to paidpopup-cro— Optimize popups and modalspricing-strategy— Design and test pricingproduct-marketing-context— Define positioning and customersprogrammatic-seo— Build SEO pages at scalereferral-program— Build referral and invite systemsschema-markup— Add structured data for searchseo-audit— Find and fix SEO issuessignup-flow-cro— Optimize signup funnelssocial-content— Create and schedule social media posts
Corey says he's continuously updating these skills, so anyone interested in marketing should definitely check them out. It's exciting to imagine what changes these innovative skills will bring to the marketing industry!
Conclusion
The Claude Code-based marketing skills developed by Corey Haines clearly demonstrate that AI can efficiently replace the high-cost work of traditional marketing agencies. By automating core marketing functions — copywriting, programmatic SEO, email sequences, SEO audits, and more — teams can achieve professional-grade results while dramatically reducing time and cost. The advancement of these AI skills will fundamentally change how marketing is done and give small businesses the opportunity to execute marketing at the level of large agencies. This technology is poised to become an essential tool for the future of marketing. ✨