This article shows how marketing skills developed by Corey Haines using Claude Code can replace $120K worth of marketing agency work. Corey, drawing on 10 years of marketing experience, converted various marketing processes into AI skills that demonstrate remarkable efficiency across website optimization, SEO, email sequences, and more.
1. Converting Agency Know-How into AI Skills
Andrew Warner interviewed Corey Haines, founder of Conversion Factory, who converted his agency's standard operating procedures (SOPs) -- refined over 10+ years helping startups like Baremetrics and SavvyCal grow -- into AI skills. These skills are publicly available on GitHub.
2. Improving Websites with Compelling Copy and Clear CTAs
The copywriting skill produces conversion-focused copy, improves CTA language (recommending "Start your free trial" over generic "Submit" or "Learn more"), and uses customers' actual language. Applied to the SetupClaw website, scattered CTAs were unified into a single clear "Book a meeting" with much more concise, persuasive headlines -- all from a single prompt.
3. Auto-Generating Thousands of Pages with Programmatic SEO
The programmatic SEO skill suggests which pages to create, writes and builds all of them, and drives traffic through high search rankings. Zapier's early success partly came from this exact approach -- creating pages for every app pair they connect. For SetupClaw, the skill automatically generated pages like "How to connect OpenClaw to HubSpot," persona-based pages, and more -- all optimized for search with clear CTAs.
4. Converting Leads with Automated Email Sequences
The email sequence skill writes complete welcome, nurture, and closing email sequences, ensures each email has one goal and one CTA, and sets up triggers and exit conditions. For SetupClaw, it created a 6-step onboarding email sequence that intelligently removes subscribers once they book a meeting.
5. Fixing Technical SEO Issues with SEO Audits
The SEO audit skill checks all pages for missing meta titles and descriptions, finds critical elements like robots.txt files, and goes beyond reporting to actually fixing issues.
"This is the kind of work WordPress agencies charged clients tens of thousands of dollars for. Now it can be completed in 60 seconds."
6. Corey's Extensive Marketing Skill Collection
Corey has publicly released a massive collection of marketing skills on GitHub, including: ab-test-setup, analytics-tracking, competitor-alternatives, content-strategy, copy-editing, copywriting, email-sequence, form-cro, free-tool-strategy, launch-strategy, marketing-ideas, marketing-psychology, onboarding-cro, page-cro, paid-ads, paywall-upgrade-cro, popup-cro, pricing-strategy, product-marketing-context, programmatic-seo, referral-program, schema-markup, seo-audit, signup-flow-cro, and social-content.
Conclusion
Corey Haines's Claude Code-based marketing skills clearly demonstrate that AI can efficiently replace the high-cost work of traditional marketing agencies. By automating core marketing functions -- copywriting, programmatic SEO, email sequences, and SEO audits -- significant time and cost savings are achieved while maintaining professional quality. This technology is expected to fundamentally change marketing approaches and give small businesses the ability to easily perform agency-level marketing.