This article analyzes the future of AI applications and its growth strategy through Rox's AI-based sales management solution company. In situations where AI technology develops rapidly, Rox marks the 'AI Native Salesforce' and has a strong 'moat' through data and integration, and provides insights on how to maximize the efficiency of your sales team. In particular, AI is a tool that enhances the best talent competence more than 100 times, and presents an interesting vision that will create new opportunities for both businesses and individuals.

1. Unexpected encounters: Conference on AI-Native Salesforce and reverse endo

In the first time, Mr. Patrick McCommick was a meeting with the concept of "AI-Native Salesforce". AI applications think that it's hard to survive IPO after 7~10 years in a rapidly changing AI technology environment, and CRM software is the name of "software" and is impossible to replace salesforce with powerful distribution and high conversion costs. Salesforce is a company that has the value of $3,240 billion, and it has also been referred to as a joke as one of the huge companies in the board.

But in August 2024, the CEO Eric Glenman of Lamps will meet the founder Ishan of Rox. It was almost impossible to know about Rocks, but it started a 30-minute call with Eric's powerful referral. In the first minute of the call, Ishan said "We are building an AI-Native Salesforce", the writer was laughing, but it was a conferencing response. 😅

"We are building AI-Native Salesforce."

However, at the end of the 42-minute conversation, the writer will receive a deep impression on the vision of Rocks and the insight of Ishan. He concluded a deep analysis writing on the rocks and saw the possibility that AI applications can actually build 'moat'. Yishan was a member of Amazon Robotics Engineer, Siri Product Lead, Pixie Co-founder, New Relic Chief Growth Officer, and more.

Rocks already started pre-siding as its own fund in December last year, and in February 2025, the seed round led by Sequoia, through the series A led by the General Capitalist at the beginning of the month, now attracts $500 million. This may be seen as a sign of AI bubbles, but the author believes that the rocks have an important insight on the future.

2. The Crisis of Salesforce: Transfer of data and new opportunities

The reason for determining the writing of the rocks is that the status of the "system of record" of the Seils Force is shaken. All businesses are still using salesforce, but the most valuable data is no longer stay in salesforce.

Ishan "The basic data that drives the Seils Force went to the data warehouse from 5 years ago. In fact, 40% of all data in data warehouse is customer data." This figure was shocked as a result of the unpredictability of the author.

The main cause of moving these data is in the change of the sales model. In the existing contract-based model, we've switched to the consequence-based model like Stripe, Lamp (Ramp), OpenAI, as well as the open-based model**, our sales representatives are simply not only the size of the contract, but there's a much more problem, but there's no problem. All data will be entered into the data warehouse.

Prior to the Rocks startup, Ishan has created an internal system that replaces salesforce based on data warehouses, which resulted in more than 300 teams, and 90% of them have already been helping customers to manage their account more actively. "The best company has invested millions of dollars to maintain competitiveness," he said. "The best company has invested millions of dollars to rebuild their sales operations."

In these situations, Ishan needs to reconstruct CRM on the data warehouse? "I've thrown a question, "I'm not, we need to build for all teams." I've captured the opportunity to build an entity-Sales Force**.

While salesforce builds a closed system that needs to be adapted, Rocks is building a** floating system** that adapts to the existing and developing data infrastructure of the enterprise. Clients will keep data in their data infrastructure and have control rights, and are not subject to specific suppliers.

Of course, salesforce is not easy to move. However, the author is pointing to the salesforce software's 'Not just one' and emphasizes that modern businesses will feel greater appeal to open systems built on data warehouses. One of the greatest benefits of salesforce is irritated, but it's worth it's old and old.

3. The opportunity of AI era: "Why now" is all possible? 🤔

So why now, among the numerous competitors, the Rocks may have a special opportunity? Author presents two important reasons to build a new record system (systems of records) while AI times are out.

1. FAQ **Current AI can understand abnormal data. Hotel As an existing salesforce, the data is moved to a non-static data warehouse in a formidable system. The AI model is now able to understand this confusing data and provide useful ways. While the advantage of a static database is rare, it is also imposed that the structure is too heavy and there is a lot of manual work for users. Now, instead of entering notes manually after calling, it is possible to upload emails, texts, public calls, etc. to the system, but AI can understand everything. **Stable data is the best part of AI**.

2. **The companies only want to buy AI. Hotel Currently, businesses are open to the words "AI" and are likely to invest in new tools. In the first place, even if you're a 'experience budget', these budgets are likely to be able to enter the gaps of your existing system. With AI, businesses are motivated to purchase new products even in situations where they are satisfied with their existing software.

However, these 'AI purchases' make some challenges at the same time. First, profitability is not easy, but it's not easy. Secondly, the development speed of AI model is too fast, but it is uncertainty** this is great. hundreds of sales AI are immersed in the market.

In these situationsTiemming is very important Economicist W. Brian Acer(W. As Brian Arthur explained in the "Increasing Returns and Path Dependence in the Economy", the small and casual event of the early stage determines the path of the system, which is strengthened by itself and is difficult to change later. "path dependence" means that even if the perfect product is not, it will show value by entering the market in the early days and will be able to win a deeply integrated product in customer workflow.

"The dynamic approach to the list of already known harvest increases attributes such as inefficiency and predictable properties add two new attributes. If the assignment is overturned or structured, the lack of flexibility** and the small case in the early is a nonergodicity** that can determine the larger path of structural changes.

So, in the AI era, you'll need to inspire your core workflows right now. Rox seeks strategy to create a path dependency and create a path.

4. Rocks' Grand Strategies: Build a record system via AI ☀️

Rock's strategy is**" It is to build everything that businesses need to supply data to their record systems." Ixia explains that AI is not the purpose, but it is a way to achieve a practical goal of improving economic productivity.

Rock's long-term goal is to manage revenues around the world with the "Revenue Operating System, Rox". Short-term goal is to build a new record system for your sales team.

Rocks is the next step strategy to achieve their goals.

1. **Enter the perfect AI. Hotel Rocks utilizes the current AI as a customer secure tool. The best sales staff in the best company proves that it is useful enough to integrate all other tools and data that they use for sales.

2. ** Build a record system. Hotel The data and integration are true rewards. Rocks helps clients build and manage integrated recording systems within their data structure. Rocks aims to be an essential workflow.

3. FAQs **Train your agent safely using it. Hotel As long as it manages data and integration and becomes part of the workflow of the enterprise, Rocks gains the opportunity to safely train agents (agents), which are more and more useful for AI models.

4. **Automation operation. Hotel This is the final goal. Working with the top 1% sales temple and possessing an agent to replace the rest.

If you want to summarize it, please use our AI to secure your customers and reprint them to workflows, it is the best place to provide more powerful agents according to the model improvements**.

Rocks are currently working on AI's capabilities, but they are not perfect, and they will be much better in the future." Rocks aims to make the best talent better than AI to replace people. Lamps, OpenAI, MongoDB, etc. are here.

Currently, Locks allocates one agent per customer account to collect and monitor internal and external data, and provide the most relevant information to the salesperson. This helps you discover opportunities and create email drafts. Rocks are not yet direct sales.

The Sales vice president of lamps, Max Preman says, "The sales staff will take 15 to 25 minutes from Google and Linkedin to Rocks in one second." Locks not only provide 2x ROI compared to investments within 90 days, they are expressing contracts so that they can cancel their contracts and show strong confidence in their products.

5. The sphere of 'Great Strategies': Current competence and future vision

Rock's strategy is a typical example of the Grand Strategy, which matches the current limited competencies and potentially infinite promising. The ability of the current AI agent is as follows:

1. **You can understand non-static data. Hotel
2. **It's a run customer secure tool. Hotel

That is, now AI is not a purpose. Rock's approach is to build all the necessary things to make enterprises supply data to your record system.

Rocks builds an agent** to help sales agents. In addition, we focus on the existing customer** than chasing new customers. According to Yishan, 80~90% of total sales occur in existing customers, as the data for existing customers is most likely, and the existing system is the most vulnerable area.

Our products are intuitive. The agent assigned to each account of the salesperson collects and monitors internal and external data to provide the most relevant information to the salesperson. For example, like information about the company invested by KKR and CRO, it is an instant way to provide the key information that the sales staff should know before the site visit. This helps sales staff to save time and focus on more productive activities. Hotel

"I don't know how much it is, but **If you are a flat or less of the sales temple, your job is the end. ** REALLY If you are more than flat, it will be much more efficient. You can focus on sales instead of boring labor."

Rocks are committed to achieving and fulfill this. It is aimed to gain customer trust and induce more data consolidation and embed the rocks deep into workflow. Locks are now available to our sales staff, saving more than 8 hours per week, increasing customer engagement rate by 35% and provide 2x ROI** for investment.

This means more than just increasing efficiency. Rocks **"The company has established a record system and gained customer trust and usage by proving usefulness, proving the commitment to buying AI, and ensuring more data and integration. It is a great picture that AI is really liked." This is not a simple strategy, but it's a great strategy.

6. The best talent leads 'Advanced Execution': The speed wins soon 🚀

Rocks **The best talent is to use AI to increase competence by 100 times, and the future of ordinary talent is to replace. The Max Preman of the lamp expresses this vision very directly. "It is now the end of the busy sales temples or those who aren't more than that. Better people will be much more efficient, and they will be able to focus on sales instead of forged work."

Kiran Nagra, the sales leader of the lamp, says the SMB AE team is able to make customer onboarding and long-term relationship management at the same time. With this, we've been able to achieve greater performance with less manpower, and we've been able to say the team members want to invest in Rox. This means more income to the best sales temples, higher profitability to lamps.

Rocks "is a smart, huge market, working on difficult issues, and collecting people who present the right direction towards the future" is the secret of success. The Rocks team is comprised of 14 people, all of which are engineered with excellent competencies.

-Backend Data Expert: Co-founder and CTO, Shriram Sridharan, Shriram, CTO, led data infrastructure team at Confluent, and was an early engineer at Amazon Aurora. In addition, the International Information Science Olympiad Gold Medallist and the legendary distributed system Architect.

• Application AI Expert: Co-founder Avanika Narayan contributed to applying LLM to enterprise work with Dr. Stanford AI.
• Full Stack Engineer: Ishan describes these "minimum or humans who become a future entrepreneur," and develops products at a huge speed.

This is not the first year of the Rocks, but it's not the first year of the Rocks. It's a non-commercial way, and it's a non-commercial way. It's a non-commercial way to get a $100,000 ARR, and it's a non-commercial way to get the most out of your business.

With the release of the last week and at the same time, you'll see more than 1,000 businesses through the open beta**, which shows the confidence of the locks for the product. This is the intention to show the value of the product directly while reducing the huge server load and AI harbor.

Kiran says that "Empathy" and "Speed of Execution" are the best to understand customer's needs. "It is not always important to start. The speed and running speed can overcome it." Her words back the path dependency theory, and we suggest that you can create your own luck through fast execution.

Ixia's goal is to increase productivity in the crude market. He transformed CRO based on CTO in Newellic, reducing $8 billion subscription-based business by 0, and successfully built $10 billion consumption-based business as a public company during the corona pandemic period. In this process, the team scale reduced from 1,600 to 600, showing an amazing performance that grows 30%.

His experience "is the best quota accomplishment manpower more productive, and can hire less manpower" gave important lessons. Rocks is a tool that extends the vision and competence of these Ishan. In the GTM (Go-To-Market) cost of up to 40% of global GDP, Ishan is confident that it can return its savings to CEO and CFO.

The ultimate goal of the Rocks is to leverage these data to provide complete automation by training models for the best company and how best sales staff sell. AI models are prepared when dealing with all non-human actions except for human parts such as building relationships and customer training.

7. Conclusion: The winners and winners of the AI era, and the 'Deal of Information' Friend

Panic McComic has a new vision for the future of AI through conversation with Ishan. If all businesses are using the locks, the question "Alpha" in the error locks will be in the arbitrage on information. We have some information about our customers, and we've answered how much information is used.

The best companies will have more and better customers, so they will get more and more good information, and their benefits will be greater. The rest half depends on how to use it, and the human factors in this part are still important.

"The beaker will disappear, and the killer will be enormously powerful. The company is the same. I believe that there are unsurpassed types of companies."

"You need to see the bus driver."

Rocks is the world that succeeds is not the world of human beings, but it is a world where human competence is increased. Ixia and the small and outstanding team that he built will utilize the agent to increase their human strengths.

This article shows the master class of AI application strategy. We have long-term perspectives to match the current competence to the future, and how we can create 'rely dependence'. Panic McComic emphasizes that these lessons can be applied to individuals. **The age of agent with high capacity is coming. The best will be the best. If you are aware of this, you have a long-term perspective and invest double in your own unique competence and prepare yourself for the future amplitude. Hotel

It's interesting that you'll be finishing with an existing questions and future insights about 'unlimited CRM software'. Rocks presents blueprints on how companies and talents survive and thrive in AI times beyond simple software companies.