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What Comes After the End of Drinking Culture?

Ideas I have shared over the past three years about changing attitudes toward alcohol, health, and longevity were featured in JoongAng Ilbo. The article traces the path from wearables and wellness software to personal digital twins and AI-assisted decision-making.

Over the past three years, I have been sharing ideas that have helped change the people around me. Thanks to Kakao Ventures, those ideas were organized into an article after I met with JoongAng Ilbo reporter Sangji Hong.

Even two years ago, when I said, "Alcohol is now a declining industry in Korea too. In the United States, there is already a clear trend among younger generations to reject drinking because they basically see Boomers as alcoholics," nobody agreed. People acted as though drinking culture would last forever. But last year and this year, all the middle-aged men around me quit drinking. They run, exercise, and go to bed early. They bring more energy to their work and take care of their families.

So what changes are waiting next, and in what order? This article explores them.


"For the past ten years, whenever Silicon Valley founders gathered, they talked about exactly two topics," said Taeho Kim, CEO of Tab0. "One was space exploration, and the other was immortality." If wearables and wellness software are the entry point for the general public, the destination is billionaires' bets on reverse aging.

Kim, who founded and exited an IT startup in Silicon Valley, noticed early on how interested Silicon Valley founders were in health and what they were doing about it. He founded Tab0, a "personal digital twin" solution that integrates and analyzes an individual's biometric data, centered on HRV, and provides personalized feedback.

"AI has matured enough that we can remove noise from fragmented, fine-grained body data and extract meaningful health indicators," he explained. HRV Works, an HRV-based biological-age tracking app currently in beta, advises users on days when late exercise and insufficient sleep have lowered their recovery score: "This morning, we recommend a recovery-focused routine rather than intense exercise." Fasting Works, the AI nutrition-analysis app operated alongside it, reads nutritional information from a single meal photo.

After raising a seed round from Kakao Ventures last month, Kim plans to connect this data with personal calendar apps and other services, building an intelligent AI agent that can even help with business decisions based on the user's physical condition that day.

https://www.joongang.co.kr/article/25443793

July 10, 20264 minOriginal source